The energy drink market has grown phenomenally in recent years. These products are said to enhance energy levels, physical alertness, and performance, and, as a result, are used by consumers for various reasons on various occasions. According to the literature, the reasons given by consumers include: staying alert, boosting energy, increasing motivation, improving sports performance, and partying all night. Some consumers also drink them because they taste good, to quench their thirst, for their perceived health benefits, and to improve the taste of alcoholic beverages.
Recent data…